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Drink membership

Become a member of the only Guide to the low and no alcohol industry

The new Club Soda Guide lists all the best low and no alcohol drinks, and where to find them - in venues, in retail, and wholesale.

We have designed our new web app based on behavioural insights with the aim of navigating consumers around this new wave of drinks, giving them all the information they need to buy with confidence.

Whilst we have included as many brands as possible with a basic listing, we are now offering a drinks membership to our mindful drinking movement. Membership comes with several benefits, such as an enhanced profile page on the Club Soda Guide, which you can update and personalise.

GUIDE MEMBERSHIP BENEFITS

In addition to the basic features of the Guide, Club Soda drinks members will also benefit the following:

Widget for your website

To use on your website so people know you can be found on the Club Soda Guide.

Enhanced profile page

We will tailor your brand page with images, text, and your social media accounts. You can tell your story, talk about the ingredients in your drinks, or whatever is important to you.

Featured drinks

A small number of drinks appear in rotation on the drinks carousel on the Guide homepage. This highly visible spot is reserved for Club Soda drink members.

List wholesalers

As a member, you will be able to list your wholesalers, enabling venues to more easily acquire and stock your products.

List more retailers

We list key online retailers and major supermarkets for most drinks. As a member, you are also able to list any other places that stock your products on your profile page, so consumers browsing the Club Soda Guide will know where and how to buy them.

Media opportunities

Club Soda is the market leader when it comes to promoting the Mindful Drinking Movement. We are constantly called to lend a voice to the latest trends in low and no alcohol drinks and more mindful drinking habits, in both trade and consumer media. Whenever applicable, members’ products will be promoted in the media by Club Soda. We can’t always mention everyone, but we’ll do our best to discuss members when we talk to journalists.

Social impact

As a social impact business Club Soda evaluates everything we do and produces an annual impact report. This is also your report. By becoming a member of Club Soda you can use our data and reporting to demonstrate your commitment to social good to your investors, customers, trading standards, licensing, ethical bodies and anyone else interested in what you ‘give back’ as a business.

Access to our industry-leading research

As a member you will get a chance to read our bespoke research on the most pressing issues affecting the low and no alcohol industry.

Unique sponsorship opportunities

Opportunities to sponsor mindful drinking events, local pub crawls and drinks tastings organised by Club Soda and our partners will be offered to members first. Members will also get early bird access and VIP discounts to join our Mindful Drinking Festivals.

Trade events

We are continuing to educate both venues and retailers on how to effectively sell more low and no alcohol drinks, for example at events such as Pub19 (London) and ScotHot (Glasgow). Opportunities for drinks brands to partner with us at trade exhibitions will also be offered to members first.

Access to data and insights

We will share a wide range of data and insights from the Club Soda Guide website with our drinks members. This includes data on searches (what drink brands and types are most searched for on the site?) and drinks at venues (what brands are most frequently listed by them?). This will become a unique source of insight for the whole drinks industry.

CLUB SODA REACH

Club Soda websites: 50k unique visitors per month, 100k page views per month

Individual membership: 30,000 people

Email subscribers: 25k

Private Facebook groups: 20k members, 75% engagement, 2k average post reach, 8k comments & reactions per day

Public Facebook page: 3.8k page likes, 1.6k engagements per month, 48k impressions per month

Twitter: 12.8k followers, 2.3k monthly engagements, 327k monthly impressions

Instagram: 6k followers, 3.4k monthly engagements, 9k story reach

Venue membership: 2,000+ venues on the Guide

Over 280 consumer and trade media stories about Club Soda achieved in 2018.

How much will it cost?

We want to include brands of all sizes in our membership, so have based the annual fee on your annual turnover.

How do I sign up?

Fill in our online form with your details. You can pay your fee straight away using a credit/debit card, or we can send you an invoice.

The new Club Soda Guide web app is ready for us to share with you now. Once payment is received, we will send you a completed brand page for you to check and update us on any information that is missing or incorrect. You can also send us any photographs you would like to accompany your products.

Contact Laura if you have any questions: Laura Willoughby MBE - laura@joinclubsoda.co.uk - 07968708703

About Club Soda

Club Soda is a mindful drinking movement. Our goal is to create a world where no one feels out of place not drinking. We do this by building a movement of venues, drinks brands and mindful drinkers, through supporting people to change their habits and running festivals, workshops and events. Find out more at joinclubsoda.co.uk